The article is about the effectiveness of advertising on social media sites, more specifically, Facebook. The article cites conflicting reviews and opinions on the issue. On one hand, Facebook seems to be one of the least effective in this type of advertising, according to FORR. This would apparently be a strange thing, because Facebook has a huge following, but still maintains cheap advertising rates. The writer of the FORR report claims that one of the reasons for this is that Facebook advertisements appear to only be portrayed to their target audiences 15% of the time. The report might not be a credible one, because it was only based on how a small number of people felt about Facebook, instead of using actual data from the website. On the other hand, it appears that advertisers on Facebook are seeing 58% higher returns on their advertisements. The article claims that Facebook still has some hurdles, such as having effective advertising without alienating its users, as well as competition from other social media mediums like Twitter and potentially even Pininterest. This means that Facebook will have to step it up if they wish to compete with other social media sites in advertising.

Read the full article here:
Facebook Analysts Agree to Disagree on Effectiveness of Its Ads – Businessweek