Traditional forms of banner advertising may not work anymore. Welcome to the world of product placement! Yes, businesses are looking to advertise by using other businesses and their products to advertise for them. Recipes placed in cooking appliances may lead to consumers purchasing a great recipe for example. By using products to advertise other products, companies are bringing their products into a market the consumer is already interested in.

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Show me the money: Advertising and the internet of things – GigaOM