There are four aspects in the creation of a B2B marketplace. The first aspect of the package is the inbound marketing data. This data allows for one to improve information and increase the quality of content. The second aspect is content performance. Does your content reach the intended audience? If not, this data can allow one to change future strategies to increase visibility. The third aspect involves general business opportunities. The main part of this is to ensure that you and the sales department is on the same page. What is defined as a lead? What is the strategy in regard to the markets that are the focus? Make sure you and sales are in agreement. The fourth aspect is the monitoring of the MQL and also how much translates into viable SQLs.

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Four essential steps to creating a B2B marketing dashboard – Econsultancy (blog)