Companies large and small are using Twitter’s 6-second video site to get their messages out. In a world where even 15 second commercials can be too long for modern viewers with ultra short attention spans, Vine gives brands like Bacardi UK and Wheat Thins a way to pique the audience’s appetite for more, while media businesses like German newspaper Rhein Zeitung and California electronic music group The Glitch Mob use Vine to better engage their audiences with behind the scenes tastes of their products.

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Marketing Your Business with Vine – Washington Times