The marketing strategist should not get the big idea canned because of a lack of support once all of the parts are in place for the launch. To get the buy-in accepted, there are steps to take for a successful venture. Before the project is launched, it is a great t idea to go to lunch with the important decision makers to introduce the idea. Pitch in on other projects to show that you are willing to help. Also get honest and let the decision makers know that you need their support for the buy in.

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How To Conquer The Age-Old Marketing Buy-In Challenge – Marketing Land