In the world of mobile advertising, it is common for companies to send links to specific products and services. When a consumer is interested in what you have to offer, they click on the link and often arrive at the websites homepage instead of the actual product. The future of mobile advertising is now on the move to change the way links are forwarded. Deep links that proceed to the exact product or service it is advertising on a mobile phone will bring the most rewards.

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How Deep Links Could Revolutionize Mobile Advertising – Mashable