involves getting a group of researchers to give their take on a research project. The Fuse which is a crowd funding research item that when installed in car, streams information from the vehicle to a personal cloud. Most of the crowd funding projects is incomplete or not conclusive. Yet the Fuse is getting crowd funding to ascertain its effectiveness with the use of teenage drivers. The new marketing strategy for entrepreneurs is to crowd fund special products to determine the viability of giving the advertised product a full boost into the applicable industry.

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Could Crowdfunding Replace Traditional Marketing? – Forbes