Several examples of influencer marketing, marketing campaigns that try to find new ways of connecting to customers, are discussed. For example, Tyson foods encouraged people to create and photograph festively decorated chicken nuggets and post the images to to social networks. High Point Market invited bloggers to an event in order to boost attendance and again make sure the event would be discussed in social media. And that’s not the end of the innovative ideas for attracting the attention of social media to spread marketing messages.

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The 10 Best Influencer Marketing Campaigns of the Year – Huffington Post