Learn how attempting to market by making something go “viral” in the social networking community has shown a mixed back of success. It measured a large variety of companies attempting to do this, and showed that some of them succeeded whereas others failed… miserably. It praises Oreo’s “Royal Baby” that aired in the last superbowl and netted over 7 million tweets. This is a far cry from the likes of Ford’s “Charlie Sheen” ad which only brought in 2,300 tweets.

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Real time ads work? Survey probes value of a trendy marketing tactic – Adweek