Get 5 tips for avoiding the catastrophes that data marketing entails. 1. Integrate your marketing approach with the rest of your business, 2. Fix internal issues within your business to improve your business’s ability to market externally, 3. find out what practices work the best and leverage them, 4. pay attention to what others are doing and learn from it, and 5. try to keep the complexity of your business down. As businesses amass vast complexity, they become slower in a world where speed is everything.

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How To Embrace The Five Steps Of Data-Driven Marketing – Forbes