This article brings up the very interesting point that, by and large, LinkedIn has not been a heavy hitter in the marketing craze that has swept across other social media giants like Twitter and FaceBook. The author provides insight on how to use contests, promotions and even apps to create a buzz on your brand. A list of the top eight campaigns is worth a read to get your creative juices flowing and help you learn how to maximize your potential via LinkedIn.

Read the full article here:
8 Innovative LinkedIn Marketing Campaigns – Mashable