According to a recent survey of American marketing professionals, the types of marketing in which they feel the most confident of their own abilities do not match up well with the marketing areas they consider the most important for success. Social media and personalized “target” marketing, for instance, ranked near the top in importance but near the bottom in respondents’ assessment of their own areas of competence.

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US Marketers Have Most Confidence In Areas That Are Least Important – Marketing Pilgrim