Sometimes things just don’t turn out the way you think they will. This can certainly happen in marketing. Consider, for example, the Japanese company that recently unveiled a mascot named “Fukuppy.” In the internet age, these embarrassments can be difficult to live down, and difficult to live down. The author offers five more examples, sure to make you laugh, and to make you think.

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Fukuppy? Really? Here’s our top five marketing fails – The Guardian