The advent of social networking has flooded the world of business with data. There is so much data that is simply available and businesses are beginning to wonder if they can use this data instead of actual creative thought. Combine this with the completion of the human genome project and you have some serious ethical concerns on your hands. This article looks into the possible dangers that avoiding ethics while interpreting data can lead to.

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Can big data technology be used to replace creative marketing? – ZDNet (blog)