It is very obvious these days that the amount of money spent on mobile advertising versus the amount of revenue to be gained is large. While commanding a large portion of media time spent, a very small chunk of the market is directed towards mobile phone advertising. However, a few players in the market such as Apple have started to implement methods for businesses to advertise on phones. In conclusion, businesses who want to remain relevant should consider mobile phone advertising.

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Marketing’s New Mandate: Invitation vs. Interruption