The principles behind the JC Marketing brand...
Our owner has us focused on YOUR
promotion, not self-promotion!
JCMC was formed with the specific goal to "ratchet up the marketing methodology to
get clients a better return on investment (ROI); provide turnaround that NO OTHER company in North
America could conceive and deliver; and service our clients at the highest level
imaginable." All three objectives successfully increase profits and revenues for OUR
customers. JCMC walks-the-walk...and talks-the-talk.
Founded in the fall of 1999, JC Marketing Communications (JCMC) was formed by our Marketing Strategist, Creative Director, and President, Joseph (Joe) Cekauskas (surname pronounced See-cows-kiss). Joe has spent nearly three decades sharpening his expertise in marketing communications. Considered a perfectionist and over-achiever, Joe is an anomoly in the advertising world because he is a photoshop guru...a print collateral and web expert...and a marketing strategist/consultant all rolled into one. His knowledge of many market segments is only surpassed by his intense dedication for his clients return on investment success. The consummate team player, Joe is the one guy YOU want to partner with on your next project.
Joe is regarded as a customers customer advocate. Joe notes, "In order to execute
our client's mission successfully, I have to be an expert in their industry so I can think
like my clients, client. When this occurs, we can help our client determine what their
clients most desire...and bring about company-wide advancements that ultimately
increase their market share."
Prior to forming JCMC, Joe was a partner for 13+ years at his 50+ person full-service
agency located in Central Connecticut. Under his guidance, and that of his three
partners, the agency grew from 10-to-over 50 employees. There, the primary
methodology of marketing was "image" or "ME-focused" advertising. It was during
this tenure, Joe was 151% confident that "YOU focused" marketing was NOT getting
the best return on investment (ROI) for clients. Joe notes, "Our organization was
growing because of the internet boom, but some of us weren't convinced that our
efforts resulted in a clients market share increasing. My former ownership team really
believed they were doing right by each client despite the absence of quantifiable,
trackable, measurable methods. I tried hard to convince them, but my former
partners truly believed in "ME-focused" methodology...and today they are consumed
with award gathering."
Outside of the office, Joe is a devoted husband to his wife of 25+ years—supportive father and friend to his two sons. Joe has been called their partner, mentor, coach, friend...and gardener aficionado. A graduate of the University of Hartford, Joe completed his degree in under 3.5 years.
We offer you access to the following team members:
In January of 2006, Felix Mimó was named our director of internet operations. Prior to
JC Marketing Communications, Felix teamed with Joe at his previous ad agency. Their
work relationship spans 13+ years. Felix heads JCMCs team of internet solution providers who
accomplish client goals from design...through programming...through Search Engine
Optimization. Felix's client focused, out-of-box thinking allows the teams designs to be unique for each client. Programming skills add an esoteric value to the teams design solutions. This enables JCMC to enhance your web presence...the results speak for themselves.
Our photography department is headed by Mike Giannaccio. An outstanding contributor
for 20+ years, nearly all of Mike's photo work is featured in our portfolio of final
deliverables. A consummate lighting and color technician, Mike is responsible for both our
video and still photography assignments. Whether on-location or in-studio, Mike is always
willing to go above and beyond to get the best shot or edit possible. An adventurous guy,
Mike enjoys traveling with his wife and two children.
Our JCMC team of marketing colleagues come from diverse backgrounds including corporate
communications and direct response marketing philosophies. Combined, our team has
nearly 125 years in marketing and public relations. Our team has performed successfully
for clients in hundreds of market segments across the U.S., as well as globally—from start-ups to
Fortune 100 companies. Their focus is on making the client successful on many levels,
thus increasing market share, profits and revenues. Whatever your marketing goal—public
relations, marketing consultation, marketing plan, market research or maximizing your
internet presence—our colleagues will provide a solution.
Recently, our team welcomed a new art director, Jason Cekauskas.
Jason brings a freshness and excitement to our staff. He currently heads our new "design"
division, which offers quality design execution to customers who are on a budget. This
customer base provides the text/content for print materials and is looking for a
professional piece in return. Jason is an accomplished computer artist who communicates
your message skillfully in all he does. In addition, Jason is an asset to clients who require
his illustration talent. His skillset also includes employing effective marketing
methodologies within his trendsetting computer abilities. Articulate and engaging, Jason is
hard-working, conscientious, results-oriented and customer-driven.
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